Page 64 - EXPOTIME!Sept2017

Museum technologies

become more attainable to the end user. In fact, with information that can be streamed to touchscreens that
touchscreen technology permeating the market, it is engages the general public in an entirely different way.
now re-defining the way consumers interact with digital This, coupled with demographics, real time traffic and
information of brands, companies and institutions. transport data, polling, sales data and so on, creates
an infinite array of possibilities for interactive signage.
Interactive technology shifts the focus towards the con- There is a real opportunity for taking advantage of tech-
sumers, giving them the power to access and display the nology that is highly relevant and incredibly hypnotic
information they want and need in real-time. That it’s the at the same time as being dynamic and user-friendly –
beauty of interactive signage – its qualities to engage the something that has never before been achieved.
viewer while consumers can search for the item or infor-
mation they need and get it without waiting for the infor- As social media feeds are streamed in live-time on
mation to re-appear on scrolling non-interactive displays. multitouch display walls or real time information such
as school-wide agendas, class and conference schedu-
As multitouch technology is now commonly known les, special announcements, insightful information and
through today’s smartphone and tablets, consumers are broadcast media is shown on video walls and kiosks ‒
already used to the intuitive control of digital content visualized data gives interactive digital signage network
with simple touch gestures. There is obviously no barri- operators a fascinating, powerful and effective new way
er at all to adapt or learn something new. Furthermore, to present and engage audiences with their content.
with touch-technology now being available in larger sca-
le, the possibilities for interactive hardware and softwa- What this ultimately means is that information is always
re solutions are limitless. fresh, interactive and better positioned towards the end
user.
Be it a point of sale, a shopping portal or a tableside
menu – today interactive digital signage hardware and The future
software is used by businesses to personalize these user
experiences without the need to add costly headcount. So what is the next step? That will depend on whe-
With audience analytics improving at an astonishing re interactive signage is being used and its intended
rate, there is an opportunity of fine-tuning all digital purpose. If brands are looking to serve many purpoes
messages based on demographic trends and consumer with their signage; answer questions, give directions, ad-
metrics that make interactive signage software and apps vice or have a user that may be in a rush and looking
more engaging, educating and dynamic. This provides to quickly view information, interactive digital signage is
an interactive experience on par with what buyers have the logical choice to reach their target consumers effec-
come to expect from technology. tively. And as the interactive displays market is expected
to grow from USD $9,9 Billion in 2015 to over USD $26 Bil-
Between video analytics, beacons, wifi triangulation, lion by 2022, it is certain that more and more businesses
opt-in apps, and social media analytics, there’s endless will be embracing the new trend and capitalizing on it.

KULDIG AppCreator
CREATE YOUR OWN APP
Configure App
JUST BY CLICKING – STEP BY STEP gure App
Select Modules
Confi

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Publish App
Publish App

For further information and demo access kuldig.dekuldig.de
For further information and demo access
64
EXPOTIME!, issue August/September 2017
Create apps for museums and culture.