Page 63 - EXPOTIME!Sept2017

Museum technologies

Matthias Woggon Every dashboard at a bank or airport or video wall and
billboard uses digital signage software. It can be imple-
What is digital signage? mented across a wide variety of applications and en-
hance the basic capabilities of screens with dependable,
highly-functional, and intuitive viewing screen systems.

Digital signage uses screen technologies such as LCD, LED
or projection to display content such as digital images,
video, streaming media, and information. These can be
found in public spaces, transportation systems, museums,
stadiums, retail stores, hotels, restaurants, and corporate
buildings to captive audiences and directly engage them.

With digital signage offering the ability to load content in
multiple formats, what can get displayed on big screens Interactive signage:
is really limited by the information available and the im- a leap in marketing technology
aginations of network operators. The content adjusts to
the screen size provided by each digital sign manufac- As digital signage gradually started to eliminate the
turer, and they can control the order and timing of con- printing factor and facilitating content distribution to
tent remotely with most signage software, thus creating all designated media, including indoor and outdoor me-
a unique and fully customizable user experience. dia locations – interactive digital signage swooped in to

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EXPOTIME!, issue August/September 2017