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Museum technologies Museum technologies
Matthias Woggon
What is digital signage?
The next frontier of the digital age flexibility, usability and ease of operation compared to
traditional signage.
By now, it is clear that digital signage is the way of the
future. Found all over the world, it is considered to be one So what is digital signage? Digital signage facilitates
of the fastest growing forms of marketing technology. Re- displays with digital content, mainly in public spaces.
tail establishments, museums, corporate offices, banks, That’s why it is also referred to as DOOH, digital out-
schools and other organizations are responding to this cul- of-home advertising. Most people do not realize just how
tural shift by turning to digital solutions that allow for pervasive digital signage has become in our daily lives.
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EXPOTIME!, issue August/September 2017
